Most of us get hundreds of emails a day, many of them from businesses, shops and service providers wanting us to take a look at the email and then move forward and use or buy from them. When you embark on sending an email marketing campaign there are certain things that you really must consider, because if you do not do the basics then your email campaign is sure to fail.
Below, we take a look at the five things that we believe you really must have to get a successful email marketing campaign working.
Without a collection of email addresses, you don’t really have anyone to send your email to, so its important you start storing your customers or potential clients email addresses onto a secure method to make sure your list has some foundations Email1and1 . Although we do not recommend buying databases or mailing lists, you can quickly build a mailing list by running competitions, adding existing customer’s addresses and giving people a reason to supply their email address to you.
Because there are so many different email readers and so many words that will get you trapped as spam, you need to spend a while designing an email that’s not only going to look good on offline email readers, web mail and smart phones, you also need to think about the content and text within your email which could help you get blocked for spam.
If there is one piece of advice that we can offer then it is to never, ever send an email campaign from your computer, as not only will it be a total failure to keep track of, you will also be breaking your ISP’s rules and will also risk being blacklisted by some of the major email providers
Following on from using a specialist email sender, you should be studying the analytics that this kind of service can provide. From who opened the email all the way through to who clicked the links or who downloaded your PDF, statistics offer you an insight into how well your email send actually went. It is only by knowing these statistics that you can then go on and make your next newsletter even better and more successful and it also gives your sales people a chance to contact the people who did open the email or download your sales document for example.